Group


Pepkor clothes families, improves people’s homes and connects the nation.
With over a century of experience, we are dedicated to addressing customer needs through our unmatched capabilities in retail, distribution and global sourcing. Our mission is to provide individuals, particularly those with limited disposable income, the opportunity to live with dignity, respect and pride.
We make a positive impact by offering easy access to essential products and services at affordable prices, uplifting the lives of our customers and the communities we serve. Our customer-first approach drives us to meet evolving demands, while our commitment to employee development and community support remains at the heart of our vision for long-term, sustainable value.
Our foundation in retail fuels growth in fintech, while our reach in the vibrant informal market empowers us to thrive within this dynamic sector.
History
Pepkor’s journey reflects our deep understanding of our customers and the value retail market, founded in the legacy of our brands.

Strategy
Pepkor’s strategic model centres on a deep understanding of customers’ ever-evolving needs, whether they are physical, digital, financial or emotional.
How we create value
Our purpose and strategy to solve customer needs result in a defensive and robust business model capable of creating continued and sustained value through economic cycles.
We leverage our strong retail brands
and distribution capabilities in Traditional Retail as a springboard to grow our product and service offerings to financial services and connectivity.
Our close proximity to customers allows
us to reach customers in both the
formal and bustling informal markets.
Product
We offer a wide range of products and services across apparel, household goods and fintech categories, dominating in many categories such as babies and kids and accelerating in others like adultwear, financial services and connectivity.
Price
Affordability for customers is enabled by the group’s supply chain, including global sourcing capabilities, scale of operations and low cost of doing business.
Easy access
Accessibility to products and services, regardless of location, is enabled through an extensive store footprint and online retail channels offering multiple payment options through innovative technology.