Our commitment to enabling affordable living drives everything we do. By optimising efficiencies and leveraging our scale and extensive footprint, we deliver competitive pricing across a wide range of value-focused products. From everyday essentials to general merchandise, we prioritise affordability without compromising on quality.

Beyond affordability, we focus on convenience to simplify our customers’ lives. Our extensive store network spans formal and informal markets, supported by a strong supply chain, advanced technology, and multiple purchasing options. Whether shopping in-store or online, customers can choose flexible payment methods like cash, credit, or lay-by, saving them time, money and transportation costs while reducing carbon emissions.

We also lead in digital access by offering an array of budget-friendly cellular handsets, including smartphones, and pioneering initiatives like handset rentals. With value-added services like digital transactions and parcel delivery, we ensure our customers benefit from solutions that make life more accessible and affordable, reinforcing our promise to support their everyday needs.

Inclusive growth starts with investing and building a diverse and inclusive workforce . Through addressing diversity imbalances, training, development and wellness programmes, we foster a thriving and equitable workplace.

We extend our impact through initiatives that uplift informal traders, support small businesses, and reduce poverty. Services like Flash and PAXI empower local entrepreneurs, provide reliable logistics solutions and contribute to community growth while promoting sustainable practices.

Partnerships with organisations and our corporate social investments further extends our reach in addressing socio-economic challenges and uplifting communities.

Our supply chain is a cornerstone of our group strategy, emphasising collaboration with ethical suppliers and aligning with global UNGC principles advocating human rights, labour standards, anti-corruption and responsible consumption and production. We proactively address job creation and climate risks by diversifying sourcing, increasing local procurement and expanding our product range to offer more environmentally friendly products.

By empowering people and building sustainable supply chains , we contribute to socio economic progress and long-term community well-being.

Our journey towards sustainability is rooted in the urgent need to address climate change, resource efficiency and ecological responsibility. We recognise the environmental impact of our business and are committed to improving resource use, reducing carbon emissions and adapting to the effects of climate change. Responsible and ethical sourcing remains central to our operations, ensuring the products we offer align with sustainable practices.

Aligned with the Paris Agreement, we are dedicated to limiting global warming to 1.5°C by integrating sustainability into our strategy and scaling impactful initiatives across our operations. This includes setting measurable targets, enhancing resource efficiency and promoting environmentally friendly practices within our supply chain.

While resource efficiency has always been a focus, we are strengthening our environmental policies and committing to more deliberate actions to protect the environment. Our efforts include reducing energy and fuel consumption, updating supplier standards to prioritise sustainable materials and supporting local sourcing to minimise transport-related emissions.

Our road to green is a strategic imperative, driving collaboration across our operations and partnerships to ensure a sustainable future for our business, communities and the planet.